Serious about business. Ridiculous about chickens.

About Fluffy Butt Hut

Fluffy Butt Hut is a joyful chicken lifestyle brand for backyard keepers who know every bird has a personality—and probably a preferred camera angle.

Our hostess is Henelope, or Henny: a warm, witty, slightly sassy hen with excellent taste. She presides over original chicken humor, modern coop-chic goods, and a community that treats chickens like family.

Mr. Coop America

Every August, rooster owners will be invited to submit photographs and personality profiles for Mr. Coop America. The community follows the contestants, and twelve standout gentlemen become the stars of our annual Rooster of the Month calendar. One grand champion earns the cover.

Think dramatic bachelor profiles and heroic tail feathers, kept completely wholesome and giftable.

Built Carefully, Not Hastily

We are in prelaunch, building the audience before taking large inventory risks. The calendar is our first flagship product, but not our last: our long-term coop includes mugs, tea towels, ornaments, cards, stickers, signs, apparel, and other highly giftable flock favorites.

We will share timing, pricing, submission rules, and production details as they are validated rather than making promises before they are ready.